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How to Build a Successful Website

Due to the many news stories in recent years about big corporate websites going bankrupt it is a common misconception today that all or most websites are unprofitable and will not make their owners money. This assumption is based on the idea that if big corporations like Disney fail at making a website then your average guy on the street must fail horribly, of course that assumption is wrong. In the case of content driven websites the smaller independent operation often has the advantage over large corporate entities. While an individual or a small group does not have the resources of the large corporation, they also do not have the overhead. If you run a website out of your basement or your bedroom your overhead is already significantly smaller than that of a major corporation because you're not running your website out of a brand new state-of-the-art office building. Additionally if you only have one employee, yourself, you're also reducing your overhead compared to corporations who have to pay for workers who do the same things you do, but also management, building management, building security, maintenance, marketing consultants, development consultants, secretaries, and a myriad of other positions that by keeping your operation small you don't need. The only advantage a corporation has over an individual is that they can afford to pay for gross amounts of advertising both online and off, whereas the typical individual cannot.

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